GRAINEY
Demon Dynamo
Go beyond limits
PRODUCTS · 2023
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Demon Dynamo
Real energy for the 1%
In a market where there are dozens, if not hundreds, of different options to choose from for the everyday consumer, Demon Dynamo is for the fringe. For the ultrarunners, the climbers, the ER nurses, and those always searching for the next adrenaline rush.
Demon dynamo is more than just an energy drink, it's a rapid-fire fuel with clean ingredients made for the 1%. Not only is it a product, but it's a brand that describes itself as a tribe, united by their desire to find the rebellion in everything and achieve greatness in the face of any challenge. It's what they live for, "to go beyond the limits".
BRAND STRATEGY
Grainey’s wants its farm-to-table quality to be easy for everyone to understand and access. Our approach focuses on being extremely clear and available. The main idea, "Healthy Made Habitual," puts consumers in the spotlight, showing that good health isn't just for a select few. We use stories everywhere to show how Grainey’s helps people feel confident, makes things simple and accessible for everyone.
VERBAL IDENTITY
Grainey’s wants its farm-to-table quality to be easy for everyone to understand and access. Our approach focuses on being extremely clear and available. The main idea, "Healthy Made Habitual," puts consumers in the spotlight, showing that good health isn't just for a select few. We use stories everywhere to show how Grainey’s helps people feel confident, makes things simple and accessible for everyone.
VISUAL IDENTITY
Grainey’s wants its farm-to-table quality to be easy for everyone to understand and access. Our approach focuses on being extremely clear and available. The main idea, "Healthy Made Habitual," puts consumers in the spotlight, showing that good health isn't just for a select few. We use stories everywhere to show how Grainey’s helps people feel confident, makes things simple and accessible for everyone.
BRAND APPLICATION
This design system is focused on flexibility to scale across the retail ecosystem. From extensive B2B trade collateral down to in-store branded packing, Grainey is able to rely on a consistent single voice. To get to this approach, we designed a flagship concept that embodies the promise of straightforward and transparent sourcing at scale. Rather than overcomplicating the customer with vague eco-lingo or inaccessible pricing rules, ‘Pure & Simple’ offers a more inviting entry point to the sustainable mass retail experience. Healthy bulk product displays are supplemented with simple nutritional guidance to help everyday customers as well as business buyers make better choices with ease.
